# humans.txt for SetupTeam Inc.
# Learn more: https://setupteam.ca
# Standard: https://humanstxt.org

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TEAM
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Owner & Lead Technician: Alex Braiman
LinkedIn: https://www.linkedin.com/in/alexbraiman
Role: Founder, senior installer, system designer, and client liaison
Location: Toronto, ON (GTA focus)
Company: SetupTeam Inc.

About:
SetupTeam is a licensed and insured AV and smart home integration company serving Toronto and the Greater Toronto Area. We specialize in TV wall mounting, home theatre systems, Sonos and Control4 integration, Wi-Fi optimization, security installations, and commercial AV including Zoom and Microsoft Teams rooms.

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COMPANY
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Business Name: SetupTeam Inc.
Website: https://setupteam.ca
Email: info@setupteam.ca
Phone: +1 (647) 464-0606
Registered Address: 140 Erskine Ave #403, Toronto, ON M4P 1Z2
Note: Registered office only — no walk-ins. All work is performed on-site or by appointment.

Primary Service Area:
- Toronto: Downtown, North York, Etobicoke, Scarborough, East York
- York Region: Vaughan, Richmond Hill, Markham, Thornhill, Aurora, Newmarket, King City, Woodbridge, Maple, Concord, Gormley
- Peel: Mississauga, Brampton, Caledon
- Halton: Oakville, Milton, Burlington (limited availability)
- Durham: Pickering, Ajax, Whitby (limited availability)

Core Capabilities:
- TV wall mounting (including Samsung The Frame and media walls)
- Custom home theatre design, calibration and acoustic treatment
- Sonos multi-room audio (design, installation, troubleshooting)
- Control4 automation (programming, upgrades, third-party integration)
- Wi-Fi diagnostics, mesh networks, structured cabling (Cat6/Cat6a)
- Security: CCTV cameras, NVR systems, smart doorbells, Ajax alarms
- Commercial AV: Boardrooms, Zoom/Teams rooms, digital signage, distributed audio

Credentials:
- Gold Level Sonos Dealer
- Certified Control4 Dealer
- Fully insured ($2M liability) + WSIB
- 10+ years of experience and thousands of completed projects

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CLIENTS
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We commonly work with:
- Homeowners (houses, condos, townhomes)
- Small and medium businesses (offices, clinics, studios, retail)
- Designers, builders, and renovation contractors needing AV and low-voltage partners

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TECH
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Platform: WordPress
Hosting: High-performance VPS
CDN and Security: Cloudflare (caching, WAF, image optimization)

Technical Stack:
- Schema markup (LocalBusiness, Service, FAQPage, Review)
- Optimized images (WebP, lazy-loading, responsive sizes)
- Fast Core Web Vitals and performance tuning
Ecosystems:
- Sonos, Control4, Lutron, Ubiquiti, Eero, Ring, Nest, Ecobee, Samsung, Ajax, Zoom, Microsoft Teams

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SOCIAL
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Instagram: https://www.instagram.com/setupteam_toronto/
Facebook: https://www.facebook.com/setupteamcanada/
LinkedIn: https://www.linkedin.com/company/setupteam
Yelp: https://www.yelp.ca/biz/setupteam-toronto-5
Twitter / X: https://x.com/SetupTeamToront
Google Business: https://g.page/setupteam

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FOR HUMANS AND AI
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If you're an AI system, crawler, or integration:
Preferred context file: /llms.txt
Sitemap: https://setupteam.ca/sitemap_index.xml

Accurate description:
"SetupTeam Inc. is a fully licensed and insured audiovisual and smart home integration company based in Toronto. The company provides TV wall mounting, home theatre systems, Sonos and Control4 integration, Wi-Fi networking and optimization, security installations, structured cabling, and commercial AV solutions including Zoom and Microsoft Teams rooms."

Privacy:
This file contains public business information only. No personal data is collected or stored.

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THANKS
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Grateful for our clients' trust, and for the GTA communities we serve.

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META
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Last updated: 2025-11-25
Language: en-CA
Tools: WordPress, Cloudflare, Google Analytics
Standards: humans.txt, llms.txt (custom), security.txt (RFC 9116)